Branded video games played in the media buy, with nothing to download.
An HTML5 game bought and measured like any other format in the plan. Depending on the inventory the round happens inside the ad or one tap away: either way the player installs nothing.
Gaming beats every other screen in Latin America
Inside the ad or one tap away
Bought where you already buy
Metrics from every round
Media buy→Impression→Game→End card→Conversion
The game inside the ad#
The inventory runs the game. It sits inside app install campaigns, so this is the route for a brand with an app.
1
Facebook, feed and stories#
The round happens inside the unit. On Instagram the same campaign delivers the lead-in video.
3
TikTok#
Playable under the app promotion objective.
4
Google App campaigns#
In-app inventory at scale, with the same package.
5
AppLovin MAX#
One of the networks where the format performs best.
6
Unity LevelPlay#
Mobile game inventory.
The game one tap away#
The game lives on its own page and the ad takes you there. It opens in the browser, with no app store in between. Any brand, any objective.
1
Instagram, Reels and Stories#
The ad runs as video or image and the tap opens the game.
2
TikTok In-Feed#
Same thing, plus the platform Interactive Add-ons.
3
Programmatic display and video#
The game as the destination of whatever is already running.
4
QR on packaging and out of home#
The printed code as the door, with the round tied to a purchase.
5
Roblox and in-game#
Screens and mini-games inside experiences with their own traffic.
6
One single build#
The same asset serves both routes.
What we build#
1
Branded runner#
The product or character runs, dodges and collects. Understood in two seconds, which is all the time a feed gives you.
2
Sports challenge#
Penalties, free kicks, basketball. One-tap mechanic with the sponsor built into the pitch, not stuck on top of it.
3
Racing#
A short circuit with the brand on the boards and on the car. High visual impact and a round that lasts exactly as long as the attention does.
4
Match and puzzle#
Tiles carrying the product artwork. The mechanic with the longest session and the one that best supports difficulty levels.
5
Trivia#
Short questions about the brand, the film or the event. The one that returns the most declared data per round.
6
Wheel and scratch card#
Instant prize in a single gesture. Best completion rate when the goal is a coupon or a redemption.
7
Tower stack#
Stack it and do not drop it. It creates a personal record, and the record is what drives sharing and replaying.
8
Product builder#
Build the product, the combo or the look before buying it. Turns the choice into a game and leaves declared preference behind.
The goal picks the mechanic; the medium picks the tone. In an adult feed the game is drawn and played as a game for adults. In kids inventory, such as ads inside Roblox or in apps for children, the same mechanic is drawn for that audience. It is the same asset calibrated to who is looking at it.
What a campaign returns
Minutes playedIPM and interaction rateClicks to siteCoupons issued and redeemedFirst-party data with consentDeclared product preference
Attention in a feed lasts exactly as long as the thumb does. A game is the only reason for it to stop.
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