The whole campaign inside the chat they already have open.
Every step placed between the promo and the game costs you people: download an app, wait for a landing page, fill in a form on another screen. On WhatsApp those steps do not exist. The game starts in a conversation that is already open, no apps and no downloads, and the opt-in is handled in the same thread.
And it gets read. A WhatsApp message is opened almost every time, while an average email goes unopened four times out of five. So we do not just put the ad in there: we put the entire campaign — opt-in, game, prize, redemption and reminder, all in the same thread.
And there is something no other channel does as well: challenging a friend. Every round is forwarded to a contact or a group with one tap, and the promo travels through the places people already talk, with no media spend pushing it.
Real mass reach, with no niche audiences
GOMMIX — the code on the pack opens the round
The whole thread: the promo message, the pack code validated in the chat, opt-in with consent, the round in the in-app browser, the daily ranking and the prize with its redemption code. Five screens, one conversation.
What we build inside WhatsApp#
Games in the chat#
Trivia, scratch cards, wheels, memory, penalties, riddles and arcade. The mechanic changes with the campaign and the brand; the channel stays the same and asks nothing new of the user.
Challenges between friends#
The player sends their round to a contact or a group and dares them to beat it. Every challenge brings new players through the cheapest route there is: a recommendation from someone they know.
Full campaigns#
Not a standalone game. Opt-in, mechanic, prize, redemption, reminder and re-engagement, all with the conversation history visible to both sides.
Message flow, no game#
The same infrastructure without a game mechanic: opt-in with consent, segmented sends, automated replies and hand-off to a person when needed. It works for announcements, repeat-purchase reminders, surveys and support, and it hands out coupons just like a campaign with a game. Same first-party data, live in days.
Codes and packaging#
The code printed on the pack is sent through the chat and validated instantly. The same flow handles entry, verification and prize delivery, without sending anyone anywhere else.
VOLTIK — the record that travels between friends
Scanning the can unlocks the tower. Opt-in, round, daily ranking and prize all live in the same thread, and every record is forwarded to a contact or a group with one tap.
Themes on rotation#
World Cup, summer, back to school, brand anniversary: the art and the mechanic change every week without changing channel or asking for permission again.
Prizes and redemption#
Instant, by draw or by points. The coupon lands in the same chat and is shown at the till or redeemed online, with stock control and anti-fraud.
First-party data#
Every round leaves consent, a verified contact and behaviour. A database that belongs to the brand and can be used again, not an audience rented from a platform.
Support on the same number#
The number that plays also answers questions, hands over to a person when needed and keeps the conversation alive after the promo is over.
Mechanics that run in the chat
FRIXO — trivia, wheel and redemption without leaving the chat
The stick carries a code and the code buys a spin. Opt-in, trivia to earn points, a wheel for the prize, a leaderboard and a coupon redeemed at the ice cream shop, all in the same conversation.
Because the channel with the least friction is the one people already have open.
LET'S TALK ↓
