Five ways to put your budget to play inside Roblox.
Roblox closed the second quarter of 2026 with 123 million daily active users, and the region that includes Latin America was the fastest growing of them all. Most of those people are not watching television. Getting in well is not a question of being there: it is a question of which format, in which order, and measured how.
And the appeal for a brand is not only the reach: it is that in there advertising can be part of the game instead of interrupting it. A billboard you look at while running, an item you wear, a portal you walk through.
The number that redrew the map: during 2025 integrations into worlds that already have an audience overtook brand-owned worlds as the dominant format. Building a beautiful, empty world stopped being the default path. The order that works is the other way around: buy presence first, integrate next, and only then build your own.
We work all five formats, alone or combined, and we plan inside the platform the same way it is planned outside: reach, frequency and one metric per objective.
When they play, they stay longer than on TV or YouTube
How the budget gets activated#
In-game ads: the fastest door#
Billboards, 3D surfaces and video inside experiences that already have an audience, plus Rewarded Video that the player opts in to watch in exchange for a reward, and the Homepage Feature that puts the brand on the front page where every session begins. Bought on CPM through the Ads Manager, switched on and off like any medium, and it needs no development at all.
Mini-games and integrations#
A short branded experience placed inside a world that already has players. Contained production, real campaign timing and a mechanic designed to be shared. It is the format that grew the most and the one with the best ratio of spend to learning.
Traffic portals#
A portal is a 3D doorway inside another experience that teleports the player into the brand world. Buying presence in the top experiences and pushing that traffic inside is what turns a beautiful world into a full one: without it, what you built goes unvisited.
Full worlds#
A permanent brand space: architecture, characters, quests, a store and live events. This is the format that builds an asset rather than a campaign, and the only one that sustains a community of your own. It asks for a maintenance budget and a content calendar, not just a launch.
360 activations#
The Roblox world wired into the rest of the business: a code on the pack grants an exclusive in-game item, the game returns a coupon to the store, and the physical event is mirrored inside the platform. This is where advergaming and Roblox stop being two separate budgets.
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Let's activate your brand where your customer already is every day, with no friction and no interruption. Make your brand part of the game.
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